From flexible change and refund policies, to out-of-the-box shopping, guerilla digital marketing campaigns, and adjusted loyalty programs, industry efforts are focused on rethinking airline eCommerce.
In this webinar, Rebooting Airline Digital Retailing: COVID-19 Special Edition, PROS Principal and IATA AIR Think Tank member, Mike Slone, along with Diggintravel Founder and Consultant, Iztok Franko give you their insights on adopting new business models for recovery.
In this On-Demand session, they address:
- Building hypothesis for your passenger segments to drive your product and marketing strategy
- Brainstorming digital product ideas to drive demand for flights and ancillaries and improving the customer experience
- Bringing all of this to market through testing and experimentation
In partnership with more than 80 worldwide airlines, PROS AI-based software tools have streamlined and optimized processes across revenue management, sales, distribution, shopping, and merchandising.
You can find the webinar slides here.