Willingness-to-Pay Solution Recaptures Revenue with Leading Science

As a PROS customer since 2008, this airline chose PROS to extend its revenue management solution to include willingness-to-pay forecasting.

This version of willingness-to-pay encompasses both yieldable demand (late-booking, schedule sensitive, brand-loyal) and airline-priceable demand (price-sensitive) to ensure accurate forecasting, provide a detailed understanding of passenger buying habits, and lay the foundation to utilize dynamic, real-time pricing.

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Airline Revenue Management Higher Revenue, Proven Success
Airline Revenue Management Higher Revenue, Proven Success

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Embrace Science to Solve Business Problems with PROS Passenger Revenue Management
Embrace Science to Solve Business Problems with PROS Passenger Revenue Management

Learn about the innovation behind the PROS O&D system and how airlines can embrace science to solve busines...