PROS pioneered the science to combat buy-down by introducing Hybrid Forecasting and Optimization. PROS has continued the evolution of this approach by implementing the PROS Willingness-to-pay (WTP) Forecasting and Optimization methodology. This whitepaper will outline the key steps to the methodology. These are to forecast the price sensitivity of the demand and then adjust the value of the passenger to account for the dilution through an optimization procedure.
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PROS RM Essentials is a leg forecasting and optimization system that provides AU or Bid Price control. By employing it airlines have seen 2% or greater in revenue lift.
How airlines can maximize revenue opportunities through uncertain, volatile market conditions brought on by the global COVID-19 outbreak. Get expert advice on crisis management.
PROS RM Advantage is an advanced and proven solution that delivers significant incremental revenue through groundbreaking, algorithmic forecasting and network optimization.

A common refrain in the airline industry is that revenue management is no longer useful in the midst of the pandemic. However, forecasting and optimization, when done right, is critical for airlines.

PROS COVID-19 Task Force is focused on airline revenue management under lockdown. See the benefits for the customers who participate.

Hear from Air Canada’s chief commercial officer about how the airline has been navigating the COVID-19 pandemic economy.

With PROS Willingness-to-Pay Forecasting and Optimization airlines can improve revenue and increase flexibility to keep up with market demands.

Lufthansa leverages a powerful group sales solution to automate offers, provide a real-time solution for its travel agents, and drive revenue for group sales.

Infographic data from an informal survey about how COVID-19 is affecting passenger buying habits in the Airline Industry.

Roger Harris, SVP of Revenue Management of Distribution and Alliances for Aeromexico, discusses how PROS helps the airline provide customers with a better product in a cutthroat pricing environment.

Learn how Japan Airlines turns to PROS for the most robust Revenue Management solution that also satisfies the needs of customers and regulators alike.

Listen to the Revenue Management edition and the UX conversation in Episode 4, Season 2 of the PROS travel podcast.
At PROS, we partner with airlines around the world to implement solutions that bring the highest value, in the quickest time, at the lowest risk. Expect a partner, not just a vendor.

Alexey Dokuchaev of S7 Airlines explains how PROS forecasting models propelled the airlines and gave them a stable model to work from.
Deep dive into the future of airline revenue management systems with different approaches to dynamic pricing, including the implementation of fare strategies to influence OD availability.

Edmond Eldebs, VP of Revenue Management and Alliances for Porter Airlines, discusses why his airline opted to invest in a third-party revenue management system for science-based forecasting.

There are different approaches to combating buy-down. Here are some airline pricing strategies PROS has explored with its airline partners.

Airline Revenue Management experts dispel the myth that AI is just a buzzword. Learn about 5 key ways airlines around the world are implementing real-life AI applications to drive value.
Travelers have high expectations and the experience you provide is critical to customer loyalty. Read this eBook to learn how to compete in today's digital economy amid a changing industry landscape.

How does artificial intelligence affect the Airline industry? Listen to this panel of airline thought leaders from ATPCO, IATA and Atmosphere Research as they discuss AI initiatives.