The airline chose PROS to extend its O&D III solution to include Hybrid Forecasting.
PROS O&D with hybrid capabilities improved revenue by enabling the airline to accept more high-yield bookings and move lower-yield bookings to more profitable options. Analysis shows that the solution increased revenue 4.7% in three test markets (which serve predominantly business travelers), and generated an additional US $1.5 million in revenue on six targeted routes to/from those markets. These studies showed that a hybrid solution can be expected to produce a 1% to 4% revenue increase in predominantly business travel markets, and a 7% to 10% lift in predominantly leisure travel markets.
