PROS pioneered the science to combat buy-down by introducing Hybrid Forecasting and Optimization. PROS has continued the evolution of this approach by implementing the PROS Willingness-to-pay (WTP) Forecasting and Optimization methodology. This whitepaper will outline the key steps to the methodology. These are to forecast the price sensitivity of the demand and then adjust the value of the passenger to account for the dilution through an optimization procedure.
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Justin Jander reviews actions needed by airlines as they adjust their revenue management systems for recovery mode. Find out what the key steps for revenue management teams are in this blog post.
PROS RM Essentials is a leg forecasting and optimization system that provides AU or Bid Price control. By employing it airlines have seen 2% or greater in revenue lift.

Learn about the essential steps, data, and analysis airline revenue management teams should evaluate before undertaking change management initiatives during this volatile time.

PROS COVID-19 Task Force is focused on airline revenue management under lockdown. See the benefits for the customers who participate.
Deep dive into the future of airline revenue management systems with different approaches to dynamic pricing, including the implementation of fare strategies to influence OD availability.

Episode 6 of Season 2 of PROS Travel Podcast:The View from 30,000 ft is a special edition i dedicated on the coronavirus and how it is disrupting the airline industry. Listen to the full audio version

Lufthansa leverages a powerful group sales solution to automate offers, provide a real-time solution for its travel agents, and drive revenue for group sales.

Airline Revenue Management experts dispel the myth that AI is just a buzzword. Learn about 5 key ways airlines around the world are implementing real-life AI applications to drive value.

Alexey Dokuchaev of S7 Airlines explains how PROS forecasting models propelled the airlines and gave them a stable model to work from.
How airlines can maximize revenue opportunities through uncertain, volatile market conditions brought on by the global COVID-19 outbreak. Get expert advice on crisis management.
The importance of airline partnerships has grown consistently over the past twenty years, and PROS Real-Time Dynamic Pricing has continued to evolve to meet the demands of a shifting industry.

Roger Harris, SVP of Revenue Management of Distribution and Alliances for Aeromexico, discusses how PROS helps the airline provide customers with a better product in a cutthroat pricing environment.

With PROS Willingness-to-Pay Forecasting and Optimization airlines can improve revenue and increase flexibility to keep up with market demands.

Learn how Japan Airlines turns to PROS for the most robust Revenue Management solution that also satisfies the needs of customers and regulators alike.

Listen to the Revenue Management edition and the UX conversation in Episode 4, Season 2 of the PROS travel podcast.

Outperform 2018 presentation: Opportunities for Revenue Management in a Post-NDC World by Karl Isler, Managing Partner, Karl Isler Consulting GmbH. Watch now

Leading the Future of Revenue Management by Alexey Dokuchaev, Head of Research and Development, Revenue Management and Pricing, S7 Airlines. Watch the Outperform 2018 presentation.

Using PROS Revenue Management solution, Malaysia Airlines achieves its highest-ever revenue per available seat kilometer while realizing gains in passenger revenue and yield.

Learn how PROS Revenue Management solutions can make big returns for low-cost airlines like Aeromar, which serves 20 destinations with 10 aircrafts.

Learn how PROS price management tools boosted TAP Air Portugal’s market agility igniting exponential growth.