Hybrid Airfare Pricing Solution Recaptures Revenue, with Leading Science

As a PROS customer since 2008, this airline chose PROS to extend its O&D III solution to include hybrid forecasting.

The hybrid module encompasses both yieldable demand (late-booking, schedulesensitive, brand-loyal) and airline-priceable demand (price-sensitive). Up-to-the-minute availability data, rich historical data, comprehensive competitive information, sophisticated customer segmentation, seasonality variations and other factors are incorporated as well. This helps ensure accurate forecasting, provides a detailed understanding of passenger willingness-to-pay, and enables the airline to utilize dynamic, real-time pricing.

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