Willingness-to-Pay Solution Recaptures Revenue with Leading Science

As a PROS customer since 2008, this airline chose PROS to extend its revenue management solution to include willingness-to-pay forecasting.

This version of willingness-to-pay encompasses both yieldable demand (late-booking, schedule sensitive, brand-loyal) and airline-priceable demand (price-sensitive) to ensure accurate forecasting, provide a detailed understanding of passenger buying habits, and lay the foundation to utilize dynamic, real-time pricing.

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Revenue Management: Dynamic Factors at Play
Revenue Management: Dynamic Factors at Play

Revenue management is a data-driven approach to pricing a product that maximizes a business’ revenue based ...

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