As one of the world’s consistently most profitable airlines in terms of net profit, this airline had lost its competitive advantage after years of sub-par performance with an older revenue management system. With over 175 aircraft and growing annual revenue, they could no longer tolerate cumbersome manual workarounds that negated the promise of optimal capabilities and results. They terminated their old contract and fast-tracked deployment of the PROS solution. Not only was implementation on-budget and on-time, the new solution helped drive a 10.9% increase in passenger yield, an increase in revenue per ASK of approximately 11.6%, and resulted in a solid use case for other airlines to pattern.
Other content in this Stream
From NDC to Modern Dynamic Air Commerce
NDC is a set of technology standards which opens a new world of e-commerce options for airlines. Learn 3 ways NDC is helping improve airline e-commerce.
A 5-point Checklist for Airline Retailing
In the next decade the disruption of the airline industry will continue to accelerate. Learn about digital strategies to improve your airline retailing.
Opening New Opportunities for Airlines in the Metasearch World
PROS has helped one of the world’s leading aviation groups optimize its metasearch distribution
The Journey to Airline Offer Optimization
With 85% of households shopping for airline tickets using a mobile device, it is essential to utilize offer optimization to present the right offer to the customer. Learn more.
Airline commerce is moving at the speed of digital. Customer experience is driving digital transformation and airlines are looking to control how they create and retail their key asset - their content
Dr. Stefan Trilling – Lufthansa Customer Testimonial
Dr. Stefan Trilling, Director of Implementation Management for Group Business for Lufthansa, recounts how his airline recognized shifts in market trends and partnered with PROS to modernize its group
Infographic: Power Your Airline's Modern Commerce
Are Airlines Escaping From The GDS Or Simply Falling Under Google’s Control?
Major International Airline Realizes Dramatic Performance Improvements
Dynamic Capacity Sharing Models in Airline Revenue Management
Elton D’Souza – TAP Air Portugal Customer Testimonial
Elton D’Souza, Chief Revenue Officer for TAP Air Portugal, attributes doubled ancillary revenues to the artificial intelligence and machine learning capabilities of PROS solutions.
Hybrid Airfare Pricing Solution Recaptures Revenue, with Leading Science
Revenue Management: Dynamic Factors at Play
Revenue management is a data-driven approach to pricing a product that maximizes a business’ revenue based on properly identifying their customer’s willingness to pay and more.
How Revenue Management Strategies Scientifically Prevent Losses
Imagine how much money airlines would lose if they had as many empty seats as movie theatres. Here’s a look at how airline revenue management strategies prevent that from happening.
Scientific Pricing to Win Group Sales
Offer Optimization and Maximizing NDC
PROS Airline Differentiation Guide
Hybrid Forecasting for Revenue Management in Action
See how PROS Revenue Management optimized forecasting and price-sensitive demand for a top-tier, Middle East-based airline for an additional $1.5 million in fare revenue.
Upsell at Any Time in the Traveler Journey, From Any Device with PROS Merchandising
Hybrid Revenue Management to Counter Lost Revenue Opportunities