The airline group, counting some of Europe’s biggest and most trusted airline brands as members, has scaled offer distribution across metasearch using PROS Shopping solution. With the highly configurable, precomputed pricing solution, the group delivers customized sales offers to its metasearch partners with accuracy and control without a single pricing and shopping request to its host PSS. Offers are designed directly by the airlines through a web-based user interface with a high level of configurability across markets and channels. Used today by the global group of air carriers, the PROS Shopping solution enables the instantaneous distribution of millions of priced flight search results across 75 international markets for more than 40 metasearch partners.
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3:02Airline commerce is moving at the speed of digital. Customer experience is driving digital transformation and airlines are looking to control how they create and retail their key asset - their content
2:38Dr. Stefan Trilling, Director of Implementation Management for Group Business for Lufthansa, recounts how his airline recognized shifts in market trends and partnered with PROS to modernize its group
1:35Elton D’Souza, Chief Revenue Officer for TAP Air Portugal, attributes doubled ancillary revenues to the artificial intelligence and machine learning capabilities of PROS solutions.
As a PROS customer since 2008, this airline chose PROS to extend its O&D III solution to include hybrid forecasting.
Revenue management is a data-driven approach to pricing a product that maximizes a business’ revenue based on properly identifying their customer’s willingness to pay and more.
