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IDC MarketScape on B2B Price Optimization Vendors

Getting the right price for a single product requires comprehensive perspective on your customers, the marketplace, and the competitive landscape. Now multiply this complexity across your full product set, the varied channels and geographies you sell into, fluctuating currencies, and variations in seasonal demand – you can quickly see why the demand for price optimization applications is growing. 
 
The IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment* evaluated seven B2B-focused price optimization vendors and positioned PROS to be a Leader based upon their evaluation of PROS capabilities and strategies. The following were cited as strengths by the IDC MarketScape:
  • Built for the future and road map
  • Integration with external systems (CRM, ERP, etc.)
  • User Interface
Check out the report excerpt for the IDC MarketScape’s advice to technology buyers seeking a price optimization.
 
*doc #US44517118, December 2018
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