×

Fill out this quick form for your complimentary analyst report

First Name
Last Name
Job Title
Company
Country
State
Phone Number
I agree that PROS may contact me. I can unsubscribe at any time.
By submitting this form, I agree to the storing and processing of personal data by PROS as described in our Terms of Use and Privacy Policies
Thank you!
Error - something went wrong!
   

The Evolution of the Manufacturing B2B Customer Experience

Every step in a B2B buyer’s journey (Awareness, Consideration, Purchase, Retention, Advocacy) has been fundamentally transformed due to the rise of e-commerce, digital technologies, customer empowerment over what, where, when, and how purchase decisions are made, and greatly increased competition.

In the face of such an evolution, many sectors have proactively made the appropriate operational changes and are now reaping the benefits.

Manufacturing, however, has been among the slowest to realise what’s happening; with many industrial businesses still relying on traditional relationships based on face-to-face interactions and manual information gathering/reporting.

This Insight Report, which has been researched and produced by The Manufacturer, explores:

  • How the industrial buying experience is changing
  • The impact of these changes
  • What manufacturers need to do to deliver superior customer experiences.

This report provides insight and guidance for trading in an increasingly VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world and is intended to have a shelf-life extending beyond immediate concerns.

Previous Flipbook
CPQ Returns $6.22 for Every Dollar Spent
CPQ Returns $6.22 for Every Dollar Spent

Research shows that for every dollar spent on a CPQ deployment, businesses received an average of $6.22 in ...

Next Flipbook
The New Benchmarks for Pricing Excellence in B2B
The New Benchmarks for Pricing Excellence in B2B

In "The New Benchmarks for Pricing Excellence", the PricingBrew Journal research team exposes the innovativ...