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Maturity Model for Quote-to-Cash Technology

CPQ (SaaS quote-to-cash) software delivers substantial improvements to both revenue and margins and the ROI is often measured in months. According to Gartner, “Only 4% of the companies of conference attendees polled by Gartner in September 2018 had deployed a differentiating or transformational suite of quote-to-cash software applications.”

According to the report, 

"Gartner clients report (during inquiry, meetings and reference calls) significant measurable benefits when they replace manual processes, Microsoft Excel and ERP-based tools with modern SaaS quote-to-cash applications. For example:

  • Decrease time to quote from three days to 15 minutes
  • Increase win rate by 20%
  • Increase revenue by 5%
  • Increase margin by 2%
  • Increase customer lifetime value by 20%

These are game-changing benefits that no company can afford to ignore. Read the report and identify your next steps to mature your organization’s quote-to-cash processes and empower your sales team.


Gartner, Maturity Model for Quote-to-Cash Technology, Mark Lewis, 21 February 2019. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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