Artificial Intelligence
PROS latest topics and content on Artificial Intelligence.
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Read ArticleShifting Your eCommerce into High Gear with AI
The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.
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57:29Watch VideoDynamic Artificial Intelligence: Why it Matters
The new era of artificial intelligence (AI) is here. Outperform 2019 keynote speaker Dr. Michael Wu provides critical insights and next steps in leveraging AI-enabled solutions.
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What B2B Buyers Want: A Survey of 1053 Purchasing Professionals
44% of B2B buyers will transact more than half their purchases digitally by 2020. Get an inside look into B2B buying professionals' perspectives on speed, personalization, and intelligence.
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The Benefits of Artificial Intelligence for Sales
Artificial Intelligence promises to transform various facets of your organization. But how can AI benefit sales teams and help them do their jobs better? Learn more in this eBook.
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48:16Watch VideoFinding Hidden Revenue Growth in Your Customer Base
Finding Hidden Revenue Growth in Your Customer Base Webinar: Gain insight into buyer and customer behaviors to optimize offerings and pricing.
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Read ArticleTAP Air Portugal Channels Customer-Choice Selling Model
Elton D’Souza, TAP Portugal’s Senior Vice President, Network & Revenue Management, discusses how Revenue Management software enables airlines to give customers the choices they want.
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Read ArticleThe ABCs of Airline Offer Optimization and Retailing
Offer optimization cuts through the challenges airline’s face and delivers fast, accurate results. To guide your journey to offer optimization, learn the PROS approach in this quick video series.
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59:16Watch VideoFrom Airline Digitization to Retailing: The Next Steps
To improve the customer experience, airlines are implementing various digital initiatives. PROS and ATPCO discuss how the NDC standard can help airlines enhance eCommerce and become better retailers.
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Growth & Profitability in Transportation & Logistics
The Executive Guide provides a quick overview of how to leverage AI-based, dynamic insight, pricing, selling and revenue management solutions for ultimate growth and profitability.
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59:11Watch VideoAI No Longer Just a Buzzword for Airline Growth
Airlines have been discussing AI for several decades, but only recently are many of them implementing the real life applications for AI to drive value to their business.
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1:00:27Watch VideoApplying Artificial Intelligence to Achieve Revenue Growth
True AI technology can thrive in digital commerce, when a large amount of data is available that can support critical business goals, such as growth and customer experience improvement.
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Read ArticleTAP Air Portugal Drives Positive Experience
Elton D’Souza, Chief Revenue Officer for TAP Air Portugal, discusses how relevant, personalized offers helped drive positive customer experience and double ancillary revenue.
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Read ArticleWhat is the Quote-to-Cash Process?
Learn more about what quote-to-cash is, the 8-step Q2C process, and how you can optimize your sales process with quote-to-cash software.
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Read ArticleFrom the Lab Room to the Boardroom: How AI Research is Changing the Game for Businesses
Leveraging AI in the real world: Hear Michael Wu, PROS Chief AI Strategist, explain what B2Bs need to know about the power of AI.
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Read ArticleImplementing AI: Theory vs. Practice
Here from Dr. Michael Wu, Ph.D, Chief AI Strategist, PROS about the upcoming Outperform 2020. He is providing insight on his new session Implementing AI: Theory vs. Practice.
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Read ArticleForrester Explains Why It Seems Harder to Win Customers
The percentage of salespeople making their quota has dropped from 63% to 53% over a 5-year period. John Bruno, Sr Analyst at Forrester, explains the impact digital has on sales challenges.
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5:37Watch VideoTrending Topics: Airline Merchandising, Price Segmentations
TAP Air Portugal’s Chief Revenue Officer shares his insights into the changing airline industry landscape, including how artificial intelligence and offer optimization will drive ancillary revenue.
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18:57Watch VideoUsing AI to Personalize the Offer
All passengers are unique and each one has different preferences when they shop for travel. How do airlines predict travelers’ intent, as well as deliver the right product at the right time and price?
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52:40Watch VideoGet Ready for the AI Revolution
In this session from Microsoft Envision 2018, PROS Chief AI Strategist Michael Wu arms you with critical insights and next steps in leveraging AI-enabled solutions. Watch now.
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Les attentes des acheteurs B2B en 2020
Les attentes des acheteurs B2B en 2020 afin de bénéficier d'une meilleur expérience client, d'une bonne stratégie tarifaire et de l'accès à des expériences digitales ecommerce.
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