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Les attentes des acheteurs B2B en 2020

PROS et Hanover Research ont interrogé plus de 1 000 professionnels prenant part aux décisions d’achat et ont ainsi pu confirmer trois tendances clés des attentes actuelles des acheteurs B2B : ils plébiscitent le libre-service, apprécient les expériences personnalisées et attendent des devis rapides. 

Ainsi, ils n’hésitent pas à accorder leur confiance aux acteurs les plus agiles plutôt qu’à ceux qui misent sur les prix bas.

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