TAP Air Portugal Drives Positive Experience

Elton D’Souza, Chief Revenue Officer for TAP Air Portugal, attributes doubled ancillary revenues to the artificial intelligence and machine learning capabilities of PROS airline eCommerce solutions. With the ability to drive truly personalized, relevant offers to customers, TAP Air Portugal was able to deliver a positive customer experience while also increasing revenue.

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Applying Artificial Intelligence to Achieve Revenue Growth
Applying Artificial Intelligence to Achieve Revenue Growth

True AI technology can thrive in digital commerce, when a large amount of data is available that can suppor...

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Trending Topics: Airline Merchandising, Price Segmentations
Trending Topics: Airline Merchandising, Price Segmentations

TAP Air Portugal’s Chief Revenue Officer shares his insights into the changing airline industry landscape, ...

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