Craig Zawada

Craig is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring The Price Advantage, which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing and Sales Practice at McKinsey & Company.

  • Amplify Your Pricing Processes With AI - Learn How at PPS Atlanta

    Amplify Your Pricing Processes With AI - Learn How at PPS Atlanta

    Hear Craig Zawada, PROS Chief Visionary Officer, explain the benefits of AI-powered pricing in his keynote presentation, “Pricing 2020: A Visionary’s Perspective on the Pricing Discipline” on May 9.

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  • Pricing Software and the Chief Sales Officer

    Pricing Software and the Chief Sales Officer

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  • 3 Things Your Competitors Can Teach You About Modern Commerce

    3 Things Your Competitors Can Teach You About Modern Commerce

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  • Your Journey to Modern Commerce, Part 4: Four Steps to Implementing a Modern Commerce Approach

    Your Journey to Modern Commerce, Part 4: Four Steps to Implementing a Modern Commerce Approach

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  • Your Journey to Modern Commerce, Part 3 – The 3 Pillars of Competitive Advantage

    Your Journey to Modern Commerce, Part 3 – The 3 Pillars of Competitive Advantage

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  • Your Journey to Modern Commerce, Part 2: The Very Real Risks of the Status Quo

    Your Journey to Modern Commerce, Part 2: The Very Real Risks of the Status Quo

    Beat your competitors with an optimal pricing strategy that goes against the status quo. Read this blog and learn how to be relevant in the market!

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  • Your Journey to Modern Commerce, Part 1 –  Meet the New B2B Buyer

    Your Journey to Modern Commerce, Part 1 – Meet the New B2B Buyer

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  • I’m Sold on Modern Commerce. Now What?

    I’m Sold on Modern Commerce. Now What?

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  • Want to Succeed in Modern Commerce? Set the Bar Higher

    Want to Succeed in Modern Commerce? Set the Bar Higher

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  • Are You Ready to Compete on Customer Experience?

    Are You Ready to Compete on Customer Experience?

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  • Getting Hands-On with Modern Commerce

    Getting Hands-On with Modern Commerce

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  • Must-Read for B2B Sales: Accelerate Your Journey to Modern Commerce

    Must-Read for B2B Sales: Accelerate Your Journey to Modern Commerce

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  • Modern Commerce, Defined: The What, Why, and How of Today’s Most Critical B2B Strategy

    Modern Commerce, Defined: The What, Why, and How of Today’s Most Critical B2B Strategy

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