Craig Zawada

Craig is responsible for creating the vision for how PROS uses data and technology to help companies drive their business strategy. A widely published author, Zawada is perhaps best well known for co-authoring The Price Advantage, which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing and Sales Practice at McKinsey & Company.

  • Responsible, Agile Pricing for the Coronavirus Crisis

    Responsible, Agile Pricing for the Coronavirus Crisis

    Listen to Craig Zawada as he explains why it’s so important that businesses maintain discipline in their price strategy through the COVID-19 outbreak.

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  • Pricing for Digital Channels in the COVID-19 Outbreak

    Pricing for Digital Channels in the COVID-19 Outbreak

    Get an expert advise on why the COVID-19 crisis is accelerating the shift to digital selling and what separates those seeing success in those channels from those failing to convert viewers to buyers.

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  • Expert Pricing Advice for the COVID Outbreak

    Expert Pricing Advice for the COVID Outbreak

    How businesses can responsibly and responsively manage pricing through uncertain, volatile market conditions brought on by the global COVID-19 outbreak. Get expert advice on price strategy.

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  • Pricing Software and the Chief Sales Officer

    Pricing Software and the Chief Sales Officer

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