Michael Wu

Dr. Michael Wu is one of the world’s premier authorities on artificial intelligence (AI), machine learning (ML), data science, and behavioral economics. He’s the Chief AI Strategist at PROS (NYSE: PRO), an AI-powered SaaS provider that helps companies monetize more efficiently in the digital economy. He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science. Prior to PROS, Michael was the Chief Scientist at Lithium for a decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social media big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg, Marc Benioff and other industry giants. Michael has served as a DOE fellow at the Los Alamos National Lab conducting research in face recognition and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program, where he uses machine learning to model visual processing within the human brain. Michael believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises. His insights have inspired many global enterprises and are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books.

  • COVID Task Force 7: The Future of Revenue Management

    COVID Task Force 7: The Future of Revenue Management

    Airline revenue management has changed drastically because of COVID-19, and next-gen revenue management will focus on innovating RM by leveraging new data sources, demand forecasting.

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  • COVID Task Force 6: From Prediction to Prescriptive Actions

    COVID Task Force 6: From Prediction to Prescriptive Actions

    In his COVID-19 Task Force Update 6, PROS Chief AI Strategist, Dr. Michael Wu, explains how airlines can turn model predictions into prescriptive actions that optimize business outcomes.

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  • COVID Task Force 5: How Airlines Will Return to Cruising Altitude

    COVID Task Force 5: How Airlines Will Return to Cruising Altitude

    Read the COVID-19 Task Force Update 5 blog post by PROS Chief AI Strategist, Dr. Michael Wu where he examines some real predictions from the booking-prediction model.

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  • COVID Task Force 4: Building A Crystal Ball for the Airlines

    COVID Task Force 4: Building A Crystal Ball for the Airlines

    PROS Chief AI Strategist, Michael Wu, shares how airlines can leverage predictive booking to position themselves for a strong return post-COVID-19.

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  • COVID Task Force 3: What Are We Doing With Your Data

    COVID Task Force 3: What Are We Doing With Your Data

    What you need to know about how the COVID-19 pandemic is changing the way companies are using consumer data to make informed decisions.

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  • Shifting Your eCommerce into High Gear with AI

    Shifting Your eCommerce into High Gear with AI

    The shift to digital-first e-commerce is here to stay. Adopting artificial intelligence in your e-commerce strategy will help your business stay ahead of the curve.

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  • COVID Task Force 2: Revenue Management Under Lockdown

    COVID Task Force 2: Revenue Management Under Lockdown

    PROS COVID-19 Task Force is focused on airline revenue management under lockdown. See the benefits for the customers who participate.

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  • COVID Task Force 1: Managing Your Business Under Crisis

    COVID Task Force 1: Managing Your Business Under Crisis

    PROS COVID-19 Task Force discusses ways customers can help manage their business under crisis. See the benefits for the customers who participate.

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  • PROS Task Force Helps Customers Respond to COVID-19

    PROS Task Force Helps Customers Respond to COVID-19

    PROS has organized a COVID-19 Task Force to help customers manage the immediate crisis, forecast business recovery, and reset to the new normal. See the benefits for the customers who participate.

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  • How to Use AI in Business to Make Better Decisions

    How to Use AI in Business to Make Better Decisions

    Business has entered an era where AI is the new business intelligence. But what is AI and how can you use AI in business to make better decisions? Learn more.

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