Richard Blatcher

Richard Blatcher, Director, Industry Marketing & Business Intelligence at PROS, manages the global go-to-market strategy for PROS in its strategic industries. He has over 30 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in media, publishing and direct marketing managing the delivery of marketing and sales enablement services to many manufacturing and distribution blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk including being responsible for launches of market disrupting SaaS software solutions into the market.

Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series

PROS is proud to sponsor the recently released research about B2B innovation for NAW’s just-released Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series.

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3 Ways Food and Beverage Distributors Can Take Control of Pricing

Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

Read Article
Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

Tariffs’ are tough on manufacturers and distributors. PROS pricing and selling solutions help organizations remain agile in a dynamic market.

Read Article
Tariffs’ Impact on Manufacturing and Distribution Profits

Tariffs are tough on manufacturing and distribution companies. To remain agile during trade-wars, organizations must have dynamic pricing and selling solutions implemented. Find out where to start.

Read Article
Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

With so many players crowding the space, there is no single company that owns a large enough share to be able to influence the industry's collective direction.

Read Article
How to Create an Effective Distributor Pricing Strategy

Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.

Read Article
Distributor Pricing Strategy Tips

Creating a thorough and profitable distributor pricing strategy doesn't have to be difficult. Let PROS show you how to optimize distribution.

Read Article
Understanding Distributor Pricing Strategies

Learn about the key factors shaping a successful distributor pricing strategy in order to maximize profitability while building worthwhile relationships, executing on proper customer segmentation,...

Read Article
Distributor Markup and Profit Margins in the Supply Chain

Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.

Read Article
5 Ways Distributors Can Sell More to Existing Customers

Read Article
Why the Sales Experience Is Now the True Driver of Revenue Growth for Auto and Industrial Manufacturers

Read Article
Why Sales Processes Need to Change in Automotive and Industrial Distribution

Read Article
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Richard Blatcher

Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series

PROS is proud to sponsor the recently released research about B2B innovation for NAW’s just-released Innovate to Dominate: The 12th Edition in the Facing the Forces of Change® Series.

3 Ways Food and Beverage Distributors Can Take Control of Pricing

Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

Tariffs’ are tough on manufacturers and distributors. PROS pricing and selling solutions help organizations remain agile in a dynamic market.

Tariffs’ Impact on Manufacturing and Distribution Profits

Tariffs are tough on manufacturing and distribution companies. To remain agile during trade-wars, organizations must have dynamic pricing and selling solutions implemented. Find out where to start.

Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

With so many players crowding the space, there is no single company that owns a large enough share to be able to influence the industry's collective direction.

How to Create an Effective Distributor Pricing Strategy

Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.

Distributor Pricing Strategy Tips

Creating a thorough and profitable distributor pricing strategy doesn't have to be difficult. Let PROS show you how to optimize distribution.

Understanding Distributor Pricing Strategies

Learn about the key factors shaping a successful distributor pricing strategy in order to maximize profitability while building worthwhile relationships, executing on proper customer segmentation,...

Distributor Markup and Profit Margins in the Supply Chain

Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.

5 Ways Distributors Can Sell More to Existing Customers

Why the Sales Experience Is Now the True Driver of Revenue Growth for Auto and Industrial Manufacturers

Why Sales Processes Need to Change in Automotive and Industrial Distribution