Richard Blatcher

Richard Blatcher, Director, Industry Marketing & Business Intelligence at PROS, manages the global go-to-market strategy for PROS in its strategic industries. He has over 30 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in media, publishing and direct marketing managing the delivery of marketing and sales enablement services to many manufacturing and distribution blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk including being responsible for launches of market disrupting SaaS software solutions into the market.

  • 3 Ways Food and Beverage Distributors Can Take Control of Pricing

    3 Ways Food and Beverage Distributors Can Take Control of Pricing

    Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

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  • Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

    Politics, Profits, and Pricing: PROS Solution for Tariffs Impacting Manufacturers and Distributors

    Tariffs’ are tough on manufacturers and distributors. PROS pricing and selling solutions help organizations remain agile in a dynamic market.

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  • Tariffs’ Impact on Manufacturing and Distribution Profits

    Tariffs’ Impact on Manufacturing and Distribution Profits

    Tariffs are tough on manufacturing and distribution companies. To remain agile during trade-wars, organizations must have dynamic pricing and selling solutions implemented. Find out where to start.

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  • Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

    Manufacturing Innovation: Applying Artificial Intelligence in the Manufacturing Sector

    With so many players crowding the space, there is no single company that owns a large enough share to be able to influence the industry's collective direction.

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  • How to Create an Effective Distributor Pricing Strategy

    How to Create an Effective Distributor Pricing Strategy

    Discover the key factors shaping a successful distributor pricing strategy for modern distributors by PROS. This guide will address margins, cost of goods, relationships, CPQ technology, and more.

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  • Distributor Pricing Strategies for More Optimized Distribution

    Distributor Pricing Strategies for More Optimized Distribution

    Discover four core approaches to optimize a distributor pricing strategy well suited for the supply chain using Dynamic Pricing Science: economic, penetration, skimming, and premium.

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  • Understanding Distributor Pricing Strategies

    Understanding Distributor Pricing Strategies

    Learn about the key factors shaping a successful distributor pricing strategy in order to maximize profitability while building worthwhile relationships, executing on proper customer segmentation,...

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  • Distributor Markup and Profit Margins in the Supply Chain

    Distributor Markup and Profit Margins in the Supply Chain

    Discover the strategy behind why distributor markup is necessary to ensure that every level of the supply chain runs efficiently and smoothly in industries where the only thing constant is change.

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  • 5 Ways Distributors Can Sell More to Existing Customers

    5 Ways Distributors Can Sell More to Existing Customers

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  • Why the Sales Experience Is Now the True Driver of Revenue Growth for Auto and Industrial Manufacturers

    Why the Sales Experience Is Now the True Driver of Revenue Growth for Auto and Industrial Manufacturers

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  • Why Sales Processes Need to Change in Automotive and Industrial Distribution

    Why Sales Processes Need to Change in Automotive and Industrial Distribution

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