Valerie Howard

Valerie Howard, Solution Strategy Director at PROS, manages the go-to-market strategy for the PROS pricing solution portfolio. As a former user and product manager of PROS solutions, she has firsthand experience in the transformative benefits and competitive advantages that can be realized through pricing technology. Valerie earned an MBA from the McCombs School of Business at The University of Texas and a B.S. in Electrical Engineering through a scholarship at the Cooper Union for the Advancement of Science and Art.

  • PROS Explores Artificial Intelligence in Business at Upcoming Events

    PROS Explores Artificial Intelligence in Business at Upcoming Events

    PROS will be participating in three conferences that underline how advancing technology and science, such as the power of AI and machine learning, can help numerous industries drive growth.

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  • Perstorp Adopts Dynamic Pricing to Halt Margin Leakage

    Perstorp Adopts Dynamic Pricing to Halt Margin Leakage

    Winning today means accelerating your pricing performance, and businesses like Perstorp are shifting into gear to make it happen.

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  • 10 Pricing Best Practices to Accelerate Your Revenue

    10 Pricing Best Practices to Accelerate Your Revenue

    Businesses today are feeling the squeeze on their margins. The available market in many industries isn’t expanding which is why strategic pricing is critical.

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  • Drive a More Personalized Buying Experience for B2B

    Drive a More Personalized Buying Experience for B2B

    Hanover interviewed 700 B2B decision-makers to gauge companies’ perspectives on delivering a better buying experience.

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  • 4 Do’s and Don’ts of Successful Pricing Strategies

    4 Do’s and Don’ts of Successful Pricing Strategies

    Modern commerce is a whole new race. Learn the dos and don’ts of creating a successful pricing strategy.

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  • Reboot Your Pricing: Replace Reactive Tactics With Positive Pricing Habits

    Reboot Your Pricing: Replace Reactive Tactics With Positive Pricing Habits

    A Solution Architect has a mission-critical role in any CPQ business transformation project. To be successful, you must have strong analytical and collaborative skills as well as domain expertise.

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  • Are You Ready to Take Your Relationships to the Next Level?

    Are You Ready to Take Your Relationships to the Next Level?

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  • Value-Based Pricing: Lessons from Tesla on Monetizing Innovation

    Value-Based Pricing: Lessons from Tesla on Monetizing Innovation

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  • Health Care Manufacturing: Do Your Customers Have X-Ray Vision?

    Health Care Manufacturing: Do Your Customers Have X-Ray Vision?

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  • Observations from PPS Chicago: Price Elasticity, CPQ, and More

    Observations from PPS Chicago: Price Elasticity, CPQ, and More

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  • From Holograms to CPQ: How the Platform is Changing Technology Collaboration, Innovation and Ownership

    From Holograms to CPQ: How the Platform is Changing Technology Collaboration, Innovation and Ownership

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