Valerie Howard

Valerie Howard, Solution Strategy Director at PROS, manages the go-to-market strategy for the PROS pricing solution portfolio. As a former pricing leader and PROS user, she has firsthand experience in the transformative benefits and competitive advantages that can be realized through leveraging AI for pricing. Valerie earned an MBA from the McCombs School of Business at The University of Texas and a B.S. in Electrical Engineering through a scholarship at the Cooper Union for the Advancement of Science and Art.

  • Digital Selling is Key to Winning B2B in COVID-19

    Digital Selling is Key to Winning B2B in COVID-19

    Learn what’s challenging B2B buyers in COVID-19, what’s driving them to shift wallet share to alternate vendors, and how your business can meet their needs through digital channels and eCommerce.

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  • How to Choose the Right Pricing Conference this Fall

    How to Choose the Right Pricing Conference this Fall

    Pricing conferences are a great way to build your pricing strategy and expand your professional network, but which one is right for you?

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  • How to Use Third-Party Research to Find the Best Price Optimization Solution for Your Business

    How to Use Third-Party Research to Find the Best Price Optimization Solution for Your Business

    Pricing can have a powerful impact on revenue, margin and competitive advantage. Learn how to use analyst research and customer reviews to find the best price optimization solution for your company.

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  • Constellation Names the Top B2B and B2C Price Optimization Vendors of 2019

    Constellation Names the Top B2B and B2C Price Optimization Vendors of 2019

    Harmonizing pricing across contracted business, partner channels, and eCommerce experiences is not for the faint of heart, but technology can provide a way forward.

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  • Benefits of Dynamic Pricing to Improve Price Management

    Benefits of Dynamic Pricing to Improve Price Management

    Businesses are replacing price lists and bottlenecked processes with real-time, dynamic pricing to keep up with the competition. Learn the benefits of dynamic pricing from PROS.

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  • PROS Explores Artificial Intelligence in Business at Upcoming Events

    PROS Explores Artificial Intelligence in Business at Upcoming Events

    PROS will be participating in three conferences that underline how advancing technology and science, such as the power of AI and machine learning, can help numerous industries drive growth.

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  • Perstorp Adopts Dynamic Pricing to Halt Margin Leakage

    Perstorp Adopts Dynamic Pricing to Halt Margin Leakage

    Winning today means accelerating your pricing performance, and businesses like Perstorp are shifting into gear to make it happen.

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  • 10 Price Optimization Best Practices to Accelerate Your Revenue

    10 Price Optimization Best Practices to Accelerate Your Revenue

    Businesses today are feeling the squeeze on their margins. Learn what it takes to develop the optimal pricing strategy for your market with these 10 price optimization best practices.

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  • Learn the Do’s and Don’ts of Pricing Strategies

    Learn the Do’s and Don’ts of Pricing Strategies

    The digital economy is here. Learn the do's and don'ts of creating successful pricing strategies and methods in this article by PROS.

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  • Reboot Your Pricing: Replace Reactive Tactics With Positive Pricing Habits

    Reboot Your Pricing: Replace Reactive Tactics With Positive Pricing Habits

    A Solution Architect has a mission-critical role in any CPQ business transformation project. To be successful, you must have strong analytical and collaborative skills as well as domain expertise.

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  • Are You Ready to Take Your Relationships to the Next Level?

    Are You Ready to Take Your Relationships to the Next Level?

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  • Value-Based Pricing: Lessons from Tesla on Monetizing Innovation

    Value-Based Pricing: Lessons from Tesla on Monetizing Innovation

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  • Health Care Manufacturing: Do Your Customers Have X-Ray Vision?

    Health Care Manufacturing: Do Your Customers Have X-Ray Vision?

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  • Observations from PPS Chicago: Price Elasticity, CPQ, and More

    Observations from PPS Chicago: Price Elasticity, CPQ, and More

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  • From Holograms to CPQ: How the Platform is Changing Technology Collaboration, Innovation and Ownership

    From Holograms to CPQ: How the Platform is Changing Technology Collaboration, Innovation and Ownership

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