Victoria Dreharova

Victoria Dreharova, Product Marketing Manager at PROS, leads the go-to-market strategy for PROS Pricing and eCommerce solutions. Victoria is a marketing professional with strong international B2B background and more than ten years of industry experience in Financial services, IT and Utilities. She is passionate about omnichannel customer experiences and understanding how digital innovations impact business models and drive pricing and selling efficiency.

  • Initiate Strategic Business Transformation with AI

    Initiate Strategic Business Transformation with AI

    Learn why AI technology has turned instrumental in driving innovation, competitiveness, and business resilience and how it allows organizations to make better decisions and predictions.

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  • How to Drive Outstanding Customer Experiences with Dynamic Pricing

    How to Drive Outstanding Customer Experiences with Dynamic Pricing

    Learn how dynamic pricing empowers B2B organizations to grow their eCommerce business and to serve buyers with agility and consistency across all sales channels.

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  • Are You Prepared to Ride the Omnichannel Tidal Wave?

    Are You Prepared to Ride the Omnichannel Tidal Wave?

    Learn what opportunities lie ahead of B2B businesses that can establish a competitive edge in omnichannel selling, by delivering a fast, personalized, and consistent customer experience.

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  • Part 3: Pricing for Survival or Pricing for Success?

    Part 3: Pricing for Survival or Pricing for Success?

    Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.

    Read Article
  • Part 2: Pricing for Survival or Pricing for Success?

    Part 2: Pricing for Survival or Pricing for Success?

    Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.

    Read Article
  • Part 1: Pricing for Survival or Pricing for Success?

    Part 1: Pricing for Survival or Pricing for Success?

    Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.

    Read Article
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