Enhance Your Sales Tech Stack with CPQ

To effectively do business in a fast-paced, global environment means that you need to be on the leading edge of technology and trends. More and more, companies are investing in sales transformative technologies like CPQ software to improve their sales productivity and accelerate their deal velocity.

CPQ, also synonymous with quote-to-cash technology, streamlines the quoting process enabling sales teams to deliver quick, easy, and personalized customer experiences. Great experiences mean higher customer satisfaction, resulting in customer loyalty and higher retention rates.

CPQ software enables sales teams to craft a fast and personalized journey for customers. Learn more about what CPQ is and how to measure its impact on your business by reading our previous blog. With CPQ in your sales software stack, you are able to improve sales productivity by automating common quoting tasks and also accelerate deal velocity by enabling your sales team to personalize the product, service, and price recommendations for each customer. Read on to learn about the top 9 benefits of adding CPQ to your sales tech stack.

9 Reasons to Add CPQ to Your Sales Tech Stack

There are so many reasons to integrate CPQ into your sales process, so we’ve compiled the top 9 that will change the way you do business. If you’ve been looking for sales transformative tools that improve your sales process, this is the list for you.

1. Improve Your Sales Productivity

If the average salesperson is only spending 32.5 percent of their time actively selling, that means they’re spending a lot of time on other things like creating quotes and managing the approval process. By automating many inefficient processes, CPQ solutions can increase sales rep efficiency and productivity, freeing up more time to nurture customer relationships.

2. Deliver a Better Customer Experience

Part of developing a better connection with customers is improving the customer experience. The CPQ workflow makes this possible by streamlining the quoting process, cutting the time to generate quotes from hours or days to just minutes.

3. Automate the Approval Process

There are many challenges that cause delays in the sales process, but one common issue among organizations is the approval process. Long manual approval cycles can cause unnecessary delays, leaving customers frustrated or worse—seeking service elsewhere. Using CPQ, you’ll be able to automate the approval process, so sales teams are able to automatically approve deals within their authorized band. 

4. Reduce Configuration Errors

Many B2B products require assembling or configuration of products and services, which present challenges of their own. Organizations have to invest a lot of training time to acquaint the sales team with configuration options and many errors still occur due to the lack of familiarity with products and related options. By adding CPQ to your sales tech stack, you can help eliminate these embarrassing errors that can cause your team to lose time and credibility with your customers.

With CPQ software, you can provide your sales teams with a digital catalog and a guided configuration process that walks them through all the required options for a product or service. CPQ software can also help eliminate human errors by automatically eliminating products from the selection list which are incompatible with a selected option. With software in your sales tech stack that automates several steps of the quote-to-cash process, you can be confident that your sales team is able to always create accurate configurations.

5. Use AI to Personalize Your Recommendations

AI has become a buzzword in the industry today and many people are familiar with personal assistant chatbot systems such as Siri and Alexa, but many people don’t understand the practical applications of AI or its benefits in the B2B world. AI technology can be infused in a lot of different software to automate common tasks and provide users with insights that can accelerate the decision-making process. In CPQ software, AI technology can help sales teams accomplish the following: 

  • Identify who to sell to and what to sell
  • Provide personalized product recommendations that customers are most likely to buy
  • Make fast and sound decisions by aggregating and surfacing analytical insights about customer opportunities and quotes

By adding AI-based software to your sales tech stack, your sales team will be able to increase stickiness with your customers and realize greater revenues.

6. Improve Customer Relationships with CRM

CRM software can be extremely valuable in organizing and managing customer relationships and opportunities, but according to IBM, the average CRM adoption rate is only 47%. Low adoption by sales teams can be linked to a variety of factors including lack of training, usability, and unclear expectations. Many organizations are requiring that sales teams put a lot of time and effort into populating data into the CRM but salespeople aren’t getting tangible returns from their hard efforts. 

Integrating CPQ software with the CRM is a great way to optimize your sales tech stack and help your sales team increase their productivity and meet their sales quotas.

Such benefits include:

  • Getting a lead generation solution so they don’t spend so much time prospecting to customers.
  • Using a tool that automates manual quoting functions such as proposal generation.
  • Getting personalized recommendations that enable them to consistently close deals faster at higher rates.
  • Getting real-time insights on the impact of every quote decision on their journey to meeting their quota.

CPQ software can boost sales effectiveness and provide the value that your teams will benefit from to ramp up their CRM usage.

7. Sell More Products in Your Catalog

Enterprise businesses have many products and services, which can be a challenge for sales teams that want to accurately speak to all their offerings. If they are familiar with just a handful of products, they may stick to those products, leaving other valuable offerings behind.

With a CPQ platform in the sales technology stack, your team will receive guidance on what products are the best fit–even products they may be less familiar with. No more searching long catalogs and guessing. The process completely automated to give sales teams the boost they need to educate customers on the variety of products they offer while reducing the organization’s cost and burden associated with maintaining these catalogs.

8. Improve Overall Profitability for Every Deal

The more you sell and the faster you sell, the more revenue you’ll generate; however, many salespeople sacrifice speed for profitability. They rely on their gut instincts and employ over discounting methodologies that trim the take-home profits for every deal.

With CPQ software, you can ensure that your sales teams are getting the appropriate value for your products. Solutions that leverage AI-based price recommendations help calculate the right price for every customer for every product so sales teams don’t have to guess at what price can win the deal. With personalized pricing recommendations at their fingertips, your team will be more confident in their quotes and can close deals faster.

9.  Launch Products Quickly

When businesses launch a new product, there’s considerable work that goes into marketing it, adding it to the catalog, choosing accurate pricing, and training your teams. With CPQ, your product teams can streamline this process for a faster go to market process. With CPQ, your product teams can:

  • Add or remove products from the catalog
  • Update necessary configurations
  • Make price adjustments that can be deployed to the sales teams immediately
  • Provide sales workflows that make it easier for salespeople to sell products and services
  • Offer bundles and promotions for their products

Make Your Sales Teams’ Lives Easier by Adding CPQ to Your Sales Tech Stack

Overall, adding CPQ to your sales technology stack makes life easier for sales teams, which in turn drives revenue and profitability for businesses. By fostering stronger face-to-face relationships through AI-powered insights, automation, and customization, you can take your sales performance and your enterprise to the next level. Learn more about how you can accelerate your sales with PROS Smart CPQ.


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