- According to studies by Gartner and Forrester by 2020, “80% of the buying process will occur without any direct human-to-human interaction.”
- Frost & Sullivan predicts that B2B eCommerce sales are expected to reach $12 trillion by 2020.
- Gartner also predicts by 2018, companies that consumerize their B2B digital commerce sites will gain market share and see revenue increase up to 25%.
Statistics such as these underscore the reality that eCommerce capabilities will be a necessity for many B2B businesses going forward. In this new world, buyers expect that their customer experience will be the same, whether they’re interacting directly with manufacturers, partners, or reordering parts through a self-service portal. And like many other aspects of transactional B2B processes, prescriptive data science-driven guidance is becoming an important capability for companies that want to capture all the incremental revenue and profit opportunities that come with eCommerce sales.
To learn more, download the Practitioner’s Guide to B2B eCommerce.