Elevate Your Pricing Strategy with Digital Transformation

September 5, 2019 PROS, Inc.

This year, PROS will be participating in the Digital Transformation Summit NSW event in Sydney on the 18th of September 2019. We can’t wait to share what we’ve learned in our more than three decades of helping businesses navigate their companies' pricing Digital Transformation. 

Drive Marketplace Disruption with Digital Transformation

PROS ANZ Ddrive a more personalised experience

You’ve heard it before: disrupt yourself before someone else does. Unseating a corporate giant doesn’t happen overnight, but the ever-growing list of major disruptors shows us how innovation can quickly shorten their lifespan. 

Just look at the Fortune 1000 list, and it’s easy to see that what got you here today won’t get you where you want to go tomorrow. Many renowned companies have been unseated from the list by entrepreneurs and start-ups. But the companies that embrace technology and transform digitally can strengthen their business models and meet the evolving needs of their customers. 

Level-Up Your Pricing Strategy

With more buyers shifting to digital channels, existing sales and pricing strategies may be hurting your ability to compete against more agile organizations that don’t have the same overhead and baggage. 

The answer isn’t to forget everything you’ve learned, but to systematically augment everything you’ve learned with artificial intelligence (AI), machine learning and dynamic pricing so that you can amplify the value delivered across your channels and extend your lead on the competition. It’s a pivotal time for all companies in ANZ as they make the shift to selling in the digital landscape.

‘As a business, you either disrupt or get disrupted. So, you either look to innovate and change, or someone else is going to do it and you may not be able to respond until it’s too late,’ David says. ‘Get ahead of the ball game by identifying exactly what your customers want from the sales experience, and then implement systems that can meet and exceed those expectations.’  

Data-driven pricing, combined with delivering personalisation as a key foundation for sales, gives you a competitive advantage and enables you to effectively respond to changing market conditions. 

Learn more at the Digital Transformation Summit NSW in Sydney, September 18th 2019.

Hear David Bray, PROS Regional Vice President ANZ, discuss “Improving Digital Service Delivery through a Strategic Omnichannel Approach” on a panel with Peter Brown, The Daily Telegraph, Sean Preusse, Open Colleges and Jo Beat, NBN Australia.

What you’ll learn: 

  • Exploring the benefits and challenges of integrating a multi-channel digital platform within your organisation
  • Encouraging a transparent digital community to ensure customer satisfaction 
  • Realising how implementing an omnichannel approach to your services can improve long-term costs

Ready for Galvanizing Customer Experiences to Up Your Pricing Game?

Join Us at the Digital Transformation Summit NSW 2019 in Sydney.


About David Bray

As leader of the go-to-market strategy for PROS ANZ, David expertly guides businesses into a successful digital transformation with high-level dynamic pricing, e-commerce platforms and best-of-breed cloud-based solutions. Powered by AI and machine learning, these systems enable companies to price, configure and sell their products and services with unprecedented speed, precision and consistency in an omnichannel environment.

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