Auto Parts Manufacturer Optimizes Market Pricing to Generate $5 Million in 28 Days

This multi-billion dollar aftermarket auto parts manufacturer and distributor relied on a cost-plus pricing model that gave them little visibility into the market effect of pricing decisions.

Working with PROS Revenue and Profit Realization solutions, they were able to establish a market-based pricing system, integrated with their Microsoft environment, and analyze and adjust prices to be in line with competitive prices. They also had new visibility into the “Willingness To Pay” of each customer and were able to drive incremental revenues.

As a result, they generated $5 million in pricing improvements in just the first 28 days.

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