Real-Time, Algorithmic Pricing Keeps U.S.'s Largest Bus Transportation Provider Moving

With PROS, this iconic passenger transport provider has been able to replace static price lists with real-time, algorithmic responses for every price request. During an average 12-hour period, the PROS solution provides real-time prices for over 26 million price items with sub-second response time. With their pricing process revolutionized by machine learning, they can now deliver the frictionless modern commerce experience customers demand with the responsiveness in pricing they need to be competitive.

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