Hybrid Forecasting for Revenue Management in Action

The airline chose PROS to extend its O&D III solution to include Hybrid Forecasting.

PROS O&D with hybrid capabilities improved revenue by enabling the airline to accept more high-yield bookings and move lower-yield bookings to more profitable options. Analysis shows that the solution increased revenue 4.7% in three test markets (which serve predominantly business travelers), and generated an additional US $1.5 million in revenue on six targeted routes to/from those markets. These studies showed that a hybrid solution can be expected to produce a 1% to 4% revenue increase in predominantly business travel markets, and a 7% to 10% lift in predominantly leisure travel markets.

Previous Flipbook
Willingness-to-Pay Solution Recaptures Revenue with Leading Science
Willingness-to-Pay Solution Recaptures Revenue with Leading Science

This version of willingness-to-pay encompasses both yieldable demand (late-booking, schedule sensitive, bra...

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Perstorp Recovered $1M in Monthly Margin Leakage with Improved Pricing Discipline
Perstorp Recovered $1M in Monthly Margin Leakage with Improved Pricing Discipline

With the integration of dynamic price guidance, Perstrop is able to measure pricing improvement at the sale...