Digital Business Transformation

PROS latest topics and content on Digital Business Transformation.

  • Personalization: The New Foundation of B2B Digital Sales

    Personalization: The New Foundation of B2B Digital Sales

    Leading companies share data strategies, techniques, and industry insights about eCommerce transformation

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  • Drive a More Personalized Buying Experience for B2B Customers

    Drive a More Personalized Buying Experience for B2B Customers

    Buyers expect ease, transparency and personalization, in the buying process. But, how well are these needs actually being met?

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  • Modern Commerce, Defined: The What, Why, and How of Today’s Most Critical B2B Strategy

    Modern Commerce, Defined: The What, Why, and How of Today’s Most Critical B2B Strategy

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  • The Digital Transformation of an Iconic American Company, Land O'Lakes31:10

    The Digital Transformation of an Iconic American Company, Land O'Lakes

    Outperform 2018 Presentation: Mike Macrie, Senior Vice President and CIO, Land O'Lakes. Watch now.

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  • Prioritizing Objectives in an Innovation-Fueled eCommerce Market

    Prioritizing Objectives in an Innovation-Fueled eCommerce Market

    Foodservice operators buying expectations are changing. Technomic’s Erik Thoresen shares three key challenges manufacturers must meet to stay competitive in the modern commerce era.

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  • Digital Transformation of Group Business: The Lufthansa Story22:51

    Digital Transformation of Group Business: The Lufthansa Story

    Digital Transformation of Group Business: The Lufthansa Story by Dr. Stefan Trilling, Director, Implementation Management for Group Business, Lufthansa. Watch now

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  • The New Buying Journey: Your Customers are Segmenting You

    The New Buying Journey: Your Customers are Segmenting You

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  • Forrester Explains Why It Seems Harder to Win Customers6:16

    Forrester Explains Why It Seems Harder to Win Customers

    Recent studies show that the percentage of salespeople making their quota has dropped from 63% to 53% over a 5-year period. In this video John Bruno, Sr Analyst at Forrester, explains the impact digi

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  • Accelerate Your Journey to Modern Commerce

    Accelerate Your Journey to Modern Commerce

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  • The Cutting Edge of Modern Commerce In Technology Starts with Dynamic Pricing

    The Cutting Edge of Modern Commerce In Technology Starts with Dynamic Pricing

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  • Greyhound Transformation: The Old Dog Has Learned New Tricks37:01

    Greyhound Transformation: The Old Dog Has Learned New Tricks

    Greyhound Transformation: The Old Dog Has Learned New Tricks Andrew Kaplinsky, Chief Commercial Officer, Greyhound Lines, Inc.

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  • How Distributors Can Close the Gap with Amazon Business

    How Distributors Can Close the Gap with Amazon Business

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  • Technologies that Fuel Business Growth4:37

    Technologies that Fuel Business Growth

    As a business leader, which sales technologies should you invest in to drive your business forward? Listen as John Bruno from Forrester explains technologies he sees with great ROI and also provides

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  • Distributors: Close the Gaps with Amazon Business1:00:07

    Distributors: Close the Gaps with Amazon Business

    This 60-minute webcast, sponsored by PROS, will quickly advance your understanding of how you can close the gaps with Amazon Business and leading digital distributors.

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  • Manufacturers Lean on Artificial Intelligence and Machine Learning to Gain Digital Ground

    Manufacturers Lean on Artificial Intelligence and Machine Learning to Gain Digital Ground

    Over the next decade, AI and machine learning are forecast to be disruptive technology game changers for manufacturers and distributors.

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  • Digital Transformation According to PROS2:49

    Digital Transformation According to PROS

    Andres Reiner, PROS CEO & President, explains the growing importance of AI in B2B.

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  • Digital Transformation – Enabling Aftersales at the Right Price in Real-time55:02

    Digital Transformation – Enabling Aftersales at the Right Price in Real-time

    It is said that digital transformation is fast becoming the DNA of successful aftermarket, spare parts and service organisations and yet, this transformation still presents a difficult challenge for t

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  • Airline Transformation3:02

    Airline Transformation

    Airline commerce is moving at the speed of digital. Customer experience is driving digital transformation and airlines are looking to control how they create and retail their key asset - their content

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  • En France, Comment Les Entreprises Créent-Elles Une Expérience D'Achat Personnalisée Pour Leurs Clients B2B?

    En France, Comment Les Entreprises Créent-Elles Une Expérience D'Achat Personnalisée Pour Leurs Clients B2B?

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  • How Companies in the UK Drive a More Personalised Buying Experience for B2B Customers

    How Companies in the UK Drive a More Personalised Buying Experience for B2B Customers

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