In this virtual fireside chat, PROS Executive Vice President and Chief Customer Officer, John Allessio, speaks with renowned customer service expert, Shep Hyken, on how to build a company around the lifestyle and needs of customers to enable smarter selling in the digital economy. The two discuss the role customer experience plays in the buying experience, and how it can be leveraged as a differentiator in today’s market. John and Shep exchange observations on how buyer preferences have rapidly shifted as a result of COVID-19, supported by data from the COVID-19 B2B Buyer Trends Report, and why time-to-value is critical in delivering highly personalized product and pricing recommendations to customers. John and Shep end their conversation with agreeing that, no matter what, it’s all about the success of the customer.
Other content in this Stream

Akshaya Shrestha, Senior Account Development Representative for PROS Australia and New Zealand shares his top tips for finding the missing links in your digital transformation journey.
As a low cost carrier (or smaller airline), there’s a lot of pressure on driving revenue and reducing costs. Digital transformation is a key part of that strategy- but how do you know where to start?

By shifting strategy from cost cutting and price wars to focus on digital transformation, low-cost carriers can have a competitive advantage over other airlines. Here’s how.
In this report, Ventana Research provides tips on how B2B organizations can personalize the eCommerce channel to drive adoption and sales growth.

Learn how this leading global materials distributor and service provider digitally transformed its business to optimize its pricing and selling processes as well as the customer experience.

A global health company’s business systems director shares her insight into how business leaders can execute digital transformation projects efficiently and effectively.


Watch this on-demand webinar "Welcome to the Age of B2B Innovation" to learn how distributors are taking the lead in the age of B2B innovation.
Manufacturers have been among the most affected by COVID-19. What the effect would be in the short-term, mid-term, and in the long-term? Read this eBook to find out more.
Download the white paper and learn how digitalization is changing interactions in B2B commerce and how transforming your pricing strategy is essential to digital transformation success.

Learn how Etihad Airways' strategic partnership with PROS enables the carrier to tackle modern-day groups business challenges with an intuitive, user-friendly revenue management solution.
Businesses must embrace the opportunity to move to digital commerce, both to react appropriately to the current state of global commerce, and be ready for the future state.

Episode 2 PROS travel podcast, Season 2 is dedicated on the airline solution implementation and the importance of implementing new technology in the digital transformation process.
Industry Brief: Rethinking Pricing, Revenue & Profits in Transportation & Logistics provides an overview of the state of the industry and introduces a framework guaranteed to drive ultimate growth.

This webinar presents how to accelerate digital transformation through commercial excellence by leveraging dynamic pricing, strategic pricing, and digital multi-channel selling.
What are the opportunities and challenges in the chemical industry post COVID-19? Learn how chemical companies are digitizing sales and pricing to grow margins & revenue.

The COVID-19 pandemic caused a monumental shift in the airfreight industry. A cargo airline was fortunately equipped with PROS pricing and CPQ solutions to manage the unprecedented spike in demand.

Digital transformation is of critical importance for the airline industry recovery from the pandemic. Innovation in airline digital retailing can help airlines stimulate demand and increase revenues.

Airline digital transformation is taking off with carriers enhancing eCommerce systems for digital retail, innovating with AI and machine learning, and reshaping their organizations internally.
What are opportunities and challenges in oil field service, downstream, upstream, & utilities post COVID? Learn how Energy companies are digitizing sales and pricing to grow margins & profitability.