2018 Gartner CEO Survey; Deep-Discipline is Required for Digital Business

Revealing Insights from Gartner’s 2018 CEO Survey

This year's Gartner CEO Survey revealed important shifts building on the previous year. Growth remains the highest priority with challenges remaining which is limiting how it will be achieved. With, of course, structure, people and products remaining high priorities, technology is still seen as the tool to deliver “digital” strategic initiatives to drive growth.

Artificial Intelligence has the highest potential value of the five big new technologies, however, many businesses are struggling in realizing that value being stuck in the “trough of disillusionment”. The majority of businesses are likely to change their business models with digital revenue expected to grow particularly through the customer experience and new products.

Among the recommendations:

  • Prepare for more deeply disciplined exploitation of the digital business changes ahead
  • Lock the leadership into winning through the digital business Trough of Disillusionment
  • Drive business model changes and start breakthrough operating model efficiency experiments
  • Leverage technology, particularly AI, to improve product innovation and selling

Read the full report to learn how to drive growth with a digital business model.

Previous Video
Digital Transformation According to PROS
Digital Transformation According to PROS

Andres Reiner, PROS CEO & President, explains the growing importance of AI in B2B.

Next Video
Technologies that Fuel Business Growth
Technologies that Fuel Business Growth

As a business leader, which sales technologies should you invest in to drive your business forward? Listen...