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Ventana Research: Personalizing Digital Commerce

Having a static web storefront isn’t enough these days.

To drive revenue and margin growth, companies must deliver an optimum customer experience that is consistent across all points of contact, from sales rep to self-serve channel, and enable buyers to move fluidly between the two if necessary.

In this report, Ventana Research explains:

  • What effective digital commerce looks like now
  • How to blend old- and new-school selling approaches
  • How to fully monetize your digital commerce strategy
Previous Article
Thinking Beyond Cost Cutting through Digital Transformation for Airlines
Thinking Beyond Cost Cutting through Digital Transformation for Airlines

By shifting strategy from cost cutting and price wars to focus on digital transformation, low-cost carriers...

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A Conversation about the Journey to Airline Digital Transformation, Season 2, Episode 1
A Conversation about the Journey to Airline Digital Transformation, Season 2, Episode 1

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