Today’s travelers are a new generation of buyers with new expectations. The way they shop for travel is becoming highly focused around online and mobile, with personalization and inspiration as a key. That means the experience you provide is critical to customer loyalty- with a direct impact on your pricing and revenue management outcome.
With new industry standards, such as IATA’s New Distribution Capability (NDC) and ONE Order, and exponential improvements in technology and data science capabilities, you may be risking future growth and even long-term business viability by failing to adapt to this new era of digital business.
This eBook provides invaluable insight into why the travel industry must adopt a modern commerce approach to revenue management if they intend to survive and thrive in this new environment. Download to learn:
- Behavioral trends driving the need for a modern commerce approach to booking travel.
- How Dynamic Pricing Science works and why it is the cornerstone of modern commerce success.
- How to reduce customer dissatisfaction, recover lost revenue and yield, and eliminate downward price pressure.