×

Fill out this quick form for your free eBook

First Name
Last Name
Company
Country
State
I agree that PROS may contact me. I can unsubscribe at any time.
By submitting this form, I agree to the storing and processing of personal data by PROS as described in our Terms of Use and Privacy Policies.
 
Thank you!
Error - something went wrong!
   

B2B Buyer Survey: Technology Industry Results

There’s no denying it. Millions of B2B buyers are changing how, where, and when they want to buy. As a result, the end-to-end buying experience has become as powerful a differentiator as any game changing feature in any product.  

To help you in your consideration of how to meet the new B2B buyer’s expectations, PROS worked with Hanover Research to survey the perspectives of purchasing and procurement leaders on what was important to them in the buying experience. Those results are found in: What B2B Buyers Want: A Survey of 1053 Purchasing Professionals

However, we wanted to dig deeper. What about today’s B2B technology buyers? What do buyers of computer hardware, software, electronics, and IT services want? How do B2B tech buyers compare to those that buy from other industries? Is there more of an expectation for technology companies to be ‘tech savvy’ enough to conduct business on digital platforms? Moreover, what should technology companies do to fulfill their needs? 

Our learnings are found in this eBook.  

In this eBook, you’ll get an inside look into B2B technology buyers’ perspectives on:  

  • Subscription based services  
  • Self-service ordering 
  • Personalized offer recommendations 
  • Methods of gaining information on products 
  • Product loyalty 
  • Omnichannel experiences 
  • The availability of digital purchasing  
  • The amount of purchases done through digital platforms 
Previous Flipbook
Schnellere Verkaufszyklen, smarte Vertriebsteams
Schnellere Verkaufszyklen, smarte Vertriebsteams

Lernen Sie die Vorteile von CPQ kennen und was Sie bei der Auswahl einer CPQ-Lösung beachten sollten. Verst...

Next Flipbook
B2B Buyer Survey: Distribution Industry Results
B2B Buyer Survey: Distribution Industry Results

What do buyers of distributed products want from their buying experience? How do B2B distribution buyers co...

A Free Virtual Conference Experience

Register Now