Every business is facing the startling fact that their business plans for 2020 and beyond are now worse than outdated; they are irrelevant. Choosing to follow the current plan could be detrimental to the success, or even the survival of the business. The truth is, the way we buy, sell, and engage with customers has changed and changed suddenly.
When uncertainty is the only certainty, how should companies respond? How can you be proactive in midst of continual change? Where should your initiatives be focused?
Well, it depends on where you are in terms of business impact:
- In the short-term, survival phase, the right answer is to make well-informed decisions with a focus on responding in the right way to the effects on your market.
- In the mid-term, realignment phase, your sales teams must be equipped with insight and tools to respond immediately and accurately to customer requests.
- In the long-term optimization phase, you must ensure that all customer interactions are part of a digital engagement that enables your business to learn and adapt to buyer preferences and market shifts ahead of your competition.
For more information, we invite you to read this new eBook: The COVID-19 Effect: Accelerating the Move to Digital.