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Serving Up the Right Sales Experience to Drive Growth for Food and Beverage Manufacturers

Most customers don’t see a significant difference between vendors’ products. That’s why your sales experience must be a distinguishing factor between you and your competitors.

In fact, research shows that the sales experience is the number one contributor to repeat business.

This eBook reviews how you can create better customer sales experiences – online and in person – by improving customer loyalty and differentiating your brand’s sales interactions from other vendors.

You’ll also learn:

  • Four key contributors to customer retention in the food and beverage industry
  • What makes a sales process complex and how to simplify it
  • How to improve the sales experience

The marketplace is changing, and customer expectations of the buying experience are rapidly advancing. If you’re not updating your sales process, you’ll likely be trumped by your competitors.

Previous Flipbook
B2B Buyer Survey: Distribution Industry Results
B2B Buyer Survey: Distribution Industry Results

What do buyers of distributed products want from their buying experience? How do B2B distribution buyers co...

Next Flipbook
Food Manufacturers: Is Cost-Plus Killing Your Pricing Margins?
Food Manufacturers: Is Cost-Plus Killing Your Pricing Margins?

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