4 Mistakes Driving Customers to Your Competition

The dynamics of B2B sales have changed, and buyers now demand to be served when and how they prefer. Any of these issues just might send them to your competition:

  • Friction in the sales process, including limited buying options.
  • Prolonged, inefficient buying processes.
  • Lack of transparency in pricing.
  • Inability to control the buying experience.

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Kemira's Success with PROS
Kemira's Success with PROS

Dr. Steve Laborda, Senior Manager of Commercial Excellence - Municipal & Industrial for Kemira, on his comp...

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