Food & Beverage

PROS latest content for the food and consumables industry.

  • The Definitive Guide to Pricing in the Food Industry

    The Definitive Guide to Pricing in the Food Industry

    By focusing on four key areas, food manufacturers can build a solid pricing foundation that will help create consistent sales and profit growth.

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  • 3 Ways Food and Beverage Distributors Can Take Control of Pricing

    3 Ways Food and Beverage Distributors Can Take Control of Pricing

    Find out everything you need to know about food and beverage distribution and how to take control of pricing. Get the PROS machine-learning advantage.

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  • 3 Ways to Drive Revenue Growth in the Food Service Industry

    3 Ways to Drive Revenue Growth in the Food Service Industry

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  • BRF: Ingredients of a Successful Pricing Project

    BRF: Ingredients of a Successful Pricing Project

    Learn how BRF, a global leader in the prepared foods industry, optimized pricing processes at its 155 branches worldwide to accelerate price cycles and increase profit margins.

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  • Food Manufacturing Mastering Sales with Pricing Guidance

    Food Manufacturing Mastering Sales with Pricing Guidance

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  • Pricing in the Food Industry: A Powerful Lever to Increase Revenue and Margins

    Pricing in the Food Industry: A Powerful Lever to Increase Revenue and Margins

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  • Fonterra: $20 Million Increase in Value Optimization per Quarter With Prescriptive Analytics2:12

    Fonterra: $20 Million Increase in Value Optimization per Quarter With Prescriptive Analytics

    Josh Sugmund, Director of Ingredients Sales & Operations Planning for Fonterra, said his company explored PROS advanced analytics hoping to "extract some extra value."

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  • 3 Opportunities to Drive More Sales

    3 Opportunities to Drive More Sales

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  • IFMA Members Benefitting from Digital Transformation4:21

    IFMA Members Benefitting from Digital Transformation

    Foodservice manufacturers must meet elevated customer expectations - and the competition is higher than ever before. The solution is AI.

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  • 5 Must Do's of Digital Commerce

    5 Must Do's of Digital Commerce

    In digital commerce the power has shifted to the customer. Learn how you can meet the demands of today's buyer.

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  • BRF: Why Price Optimization1:41

    BRF: Why Price Optimization

    One of the giants in the global food market, BRF is one of the main exporters of animal protein on the planet, with foods that reach 110 countries. Renowned brands such as Sadia, Perdigão, Batavo, Ele

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  • Pricing Strategy Optimization in the Food and Beverage Industry

    Pricing Strategy Optimization in the Food and Beverage Industry

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  • Serving Up the Right Sales Experience to Drive Growth for Food and Beverage Manufacturers

    Serving Up the Right Sales Experience to Drive Growth for Food and Beverage Manufacturers

    Most customers don’t see a significant difference between vendors’ products. That’s why your sales experience must be a distinguishing factor between you and your competitors.

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  • Michael Macrie – PROS Turns Possibilities into Reality2:16

    Michael Macrie – PROS Turns Possibilities into Reality

    Michael Macrie, Senior Vice President and Chief Information Officer for Land O'Lakes, embraces new technologies such as PROS pricing solutions to provide customers with the highest level of service po

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  • Food Manufacturers: Is Cost-Plus Killing Your Pricing Margins?

    Food Manufacturers: Is Cost-Plus Killing Your Pricing Margins?

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  • Sambit Dutta – Improving Land O' Lakes' Online Platform with PROS Products0:55

    Sambit Dutta – Improving Land O' Lakes' Online Platform with PROS Products

    Sambit Dutta, Senior Director of IT Development & Enterprise Architecture for Land ‘O Lakes, describes how his company plans to implement CloudCraze and PROS together in order to improve Land O’ Lakes

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  • 4 Mistakes Driving Customers to Your Competition

    4 Mistakes Driving Customers to Your Competition

    The dynamics of B2B sales have changed, and buyers now demand to be served when and how they prefer.

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  • Deliver the Right Sales Experience to Increase Revenue for Dairy Manufacturers

    Deliver the Right Sales Experience to Increase Revenue for Dairy Manufacturers

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  • The Critical Do's and Don'ts of Pricing

    The Critical Do's and Don'ts of Pricing

    PROS AI-based price optimization software automates manual pricing processes. Streamline your sales experience with these critical do’s and don’ts.

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  • How Will Amazon’s Acquisition of Whole Foods Impact the Food Industry?

    How Will Amazon’s Acquisition of Whole Foods Impact the Food Industry?

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