4 Mistakes Driving Customers to Your Competition

The dynamics of B2B sales have changed, and buyers now demand to be served when and how they prefer. Any of these issues just might send them to your competition:

  • Friction in the sales process, including limited buying options.
  • Prolonged, inefficient buying processes.
  • Lack of transparency in pricing.
  • Inability to control the buying experience.

 

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Sambit Dutta – Improving Land O' Lakes' Online Platform with PROS Products
Sambit Dutta – Improving Land O' Lakes' Online Platform with PROS Products

Sambit Dutta, Senior Director of IT Development & Enterprise Architecture for Land ‘O Lakes, describes how ...

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Deliver the Right Sales Experience to Increase Revenue for Dairy Manufacturers
Deliver the Right Sales Experience to Increase Revenue for Dairy Manufacturers