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IFMA Members Benefitting from Digital Transformation
Foodservice manufacturers must meet elevated customer expectations - and the competition is higher than ever before. The solution is AI.
Customer Success Study: Distributor
Avoid These 4 Mistakes in Your Food and Beverage Sales Process
Larry Oberkfell – Using Technology to Improve Margins in the Food Industry
Larry Oberkfell, President and CEO of International Foodservice Manufacturers Association, speaks to PROS about business operations in the food industry. He highlights the importance of technology.
Fonterra: $20 Million Increase in Value Optimization per Quarter With Prescriptive Analytics
Josh Sugmund, Director of Ingredients Sales & Operations Planning for Fonterra, said his company explored PROS advanced analytics hoping to "extract some extra value."
8 Pillars of Modern Commerce in Food and Beverage
Prepare for the Future of Food
For food manufacturers, a data-driven approach to pricing is vital to maintain profitability and stay competitive. PROS Tim Shorter shares insights on the challenges facing the food and consumables in
Food Manufacturing Mastering Sales with Pricing Guidance
Pricing in the Food Industry: A Powerful Lever to Increase Revenue and Margins
How Will Amazon’s Acquisition of Whole Foods Impact the Food Industry?
3 Opportunities to Drive More Sales
Michael Macrie – PROS Turns Possibilities into Reality
Michael Macrie, Senior Vice President and Chief Information Officer for Land O'Lakes, embraces new technologies such as PROS pricing solutions to provide customers with the highest level of service po
Deliver Made-to-Order Sales Experiences
BRF: Why Price Optimization
One of the giants in the global food market, BRF is one of the main exporters of animal protein on the planet, with foods that reach 110 countries. Renowned brands such as Sadia, Perdigão, Batavo, Ele
Serving Up the Right Sales Experience to Drive Growth for Food and Beverage Manufacturers
Most customers don’t see a significant difference between vendors’ products. That’s why your sales experience must be a distinguishing factor between you and your competitors.
Pricing Strategy Optimization in the Food and Beverage Industry
Navigating Buyer Expectations in a Rapidly Evolving Marketplace
Disruption is happening in the food industry. Technology has changed the way foodservice operators buy. B2C expectations have become the norm for B2B buyers. Did you know companies are seeing 3X the
The Critical Do's and Don'ts of Pricing
Streamline your sales experience with optimized pricing from PROS Guidance.
Infographic: Navigating Operator Buyer Expectations
Sambit Dutta – Applying Modern Commerce Strategies