Avoid These 4 Mistakes in Your Food and Beverage Sales Process

Emily Hart

Is your sales process creating dissatisfied customers? The key contributor to dissatisfied customers is the sales experience. In fact, 53% of buying decisions are based on the sales experience.

Food and beverage manufacturers need to adopt a modernized sales process. Frictionless and transparent are what today’s modern B2B buyer demands. Customers may be seeking out your competition because you’re not meeting their expectations.

Buyers are increasingly turning to vendors who provide the type of sales experiences they are looking for—personalized, frictionless and dynamic. Traditional sales methods are no longer yielding results and may be creating dissatisfied customers.

Review the four critical mistakes in B2B sales that might be hurting your growth.

About the Author

Emily Hart serves as the Senior Global Alliances Marketing Manager for PROS, Inc. She leads the global marketing strategy for PROS alliances and partners. Emily has more than 10 years’ experience across relationship management, solution consulting, and marketing working with organizations to leverage the powerful benefits of technology solutions. Emily graduated from the University of South Florida with a B.S. in Business Administration and Marketing.
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