Fonterra: $20 Million Increase in Value Optimization per Quarter With Prescriptive Analytics

Josh Sigmund, Director of Ingredients Sales & Operations Planning for Fonterra, said his company explored PROS advanced analytics hoping to "extract some extra value." How does an extra $20 million per quarter sound?

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Pricing in the Food Industry: A Powerful Lever to Increase Revenue and Margins
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3 Opportunities to Drive More Sales
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