BRF: Ingredients of a Successful Pricing Project

BRF's rapid growth led brought added business complexity with it; the enterprise's pricing systems came to include 10 disparate homegrown solutions.  The to time to complete price cycles grew to exceed two weeks with a global list of 200 million prices at 155 branches, which was far from optimal given that many of the company's products are perishable and needed to be priced accordingly.

 

PROS pricing solutions enabled BRF increase the speed, accuracy and automation of pricing analysis with a single source of truth underlying these calculations. These improvements resulted in lower operating expenses, increased pricing agility, greater forecasting accuracy and higher profit margins.

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