Fill out this quick form for your free eBook

First Name
Last Name
I agree that PROS may contact me. I can unsubscribe at any time.
By submitting this form, I agree to the storing and processing of personal data by PROS as described in our Terms of Use and Privacy Policies.
Thank you!
Error - something went wrong!

The COVID-19 Effect on the Food Industry: Accelerating the Move to Digital

COVID-19’s Impact on the Food Industry  

COVID-19 has rewritten the rules in the food industry. However, some things are becoming clear:  

  1. The food industry is incredibly robust. Regardless of what situation comes its way, people still need to eat. 
  2. The decisions people make on what to eat, from whom to buy, and through what channels, will continue to change. 
  3. With economic stimulus efforts, inflation will come, and there will be a new normal. 

What is the Right Answer? 

When uncertainty is the only certainty, how should food companies respond? How can you be proactive in midst of continual change? Where should your initiatives be focused?  

Well, it depends on where you are in terms of business impact:  

In the short-term, survival phase, the right answer is to make well-informed decisions with a focus on responding in the right way to the effects on your market.   

In the mid-term, realignment phase, your sales teams must be equipped with insight and tools to respond immediately and accurately to customer requests.  

In the long-term optimization phase, you must ensure that all customer interactions are part of a digital engagement that enables your business to learn and adapt to buyer preferences and market shifts ahead of your competition.  

For more information, we invite you to read this eBook.  

Other Resources for You:  

Previous Article
Preparing for the New Normal in the Food Industry: An Expert Discussion
Preparing for the New Normal in the Food Industry: An Expert Discussion

Supply chain disruptions, fluctuating commodity prices, unprecedented changes to supply and demand, sporadi...

Next Article
PROS Turns Possibilities Into Reality for Land O’Lakes
PROS Turns Possibilities Into Reality for Land O’Lakes

Michael Macrie, Senior Vice President and Chief Information Officer for Land O’ Lakes, embraces PROS pricin...