Sambit Dutta, Senior Director of IT Development & Enterprise Architecture for Land ‘O Lakes, explains why a modern commerce strategy is so relevant in today’s business world and how PROS has helped his company adapt to be more agile as customers move away from traditional transactions.
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To deliver sales growth without sacrificing profitability, PROS Guidance prescribes winning negotiation recommendations tailored to every customer interaction and need.
PROS Integrate is a cloud-based solution that provides a low risk and low effort way to integrate data sources to PROS price optimization, price management, and sales intelligence solutions.

With PROS Guidance, it’s easy to see what price optimization can do for you.

Hear how American Hotel Register relies on science-based pricing guidance to maximize margins based on customer willingness to pay.

Learn how the science behind PROS Guidance is designed to help your business stay competitive with optimized, market-relevant prices designed for all your digital selling and eCommerce initiatives.

Hear how office supply distributor Winc Australia optimized price guidance for its sales teams to automate pricing decisions and improve the customer experience.

Meet your digital selling needs with the newest capability in Guidance: price optimization for eCommerce.

Learn how this medical technology manufacturer boosts its sales effectiveness using PROS science-driven pricing software.

PROS Guidance optimizes prices for changing demand and is designed to help businesses ramp up their digital selling and eCommerce initiatives by delivering market-relevant prices to self-serve channel

Learn how this leading global materials distributor and service provider digitally transformed its business to optimize its pricing and selling processes as well as the customer experience.

Learn how one of the world’s largest base stocks manufacturer leveraged PROS integrated pricing and quoting platform to drive faster, better-controlled, right-priced negotiation.

Learn how a global electronics wholesaler captured unrealized profit, unearthed sales opportunities, and gained insight into sales effectiveness with PROS AI-driven price optimization software.

Joel Larsen, VP of Parts Product Management for Navistar, talks about how PROS pricing technology helped the industrial manufacturer overcome business challenges and achieve results.

The COVID-19 pandemic caused a monumental shift in the airfreight industry. A cargo airline was fortunately equipped with PROS pricing and CPQ solutions to manage the unprecedented spike in demand.

Ann-Charlotte Andersson, Group Revenue Manager for Ramirent, describes how PROS solutions turn her company's pricing knowledge into actionable insights.

Even the smallest price changes have a huge impact on revenue for an industrial equipment distributor that carries 1 million products and serves thousands of customers.

With the integration of dynamic price guidance, Perstrop is able to measure pricing improvement at the sales rep-level through a metric they called Pricing Discipline Index (PDI).

Michael Macrie, Senior Vice President and Chief Information Officer for Land O’ Lakes, embraces PROS pricing solutions to provide customers with the highest level of service.

Personalize your subscription offers through scientific guidance to maximize customer lifetime value.

Sambit Dutta, Senior Director of IT Development & Enterprise Architecture for Land O’Lakes, speaks to improving the company’s online platform with PROS products.