HP on Customer Willingness-to-Pay

Maciek Szczesniak, Director of Global EG Pricing for HP, speaks to the company’s progression from an old pricing escalation model to PROS solutions, which help drive customer willingness-to-pay.

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Fortune 50 Multinational Enterprise Tech Achieves $400M in Incremental Revenue
Fortune 50 Multinational Enterprise Tech Achieves $400M in Incremental Revenue

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4 Ways to Tackle B2B Technology Pricing in the Digital Economy
4 Ways to Tackle B2B Technology Pricing in the Digital Economy

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