HP on Customer Willingness-to-Pay

Maciek Szczesniak, Director of Global EG Pricing for HP, speaks to the company’s progression from an old pricing escalation model to PROS solutions, which help drive customer willingness-to-pay.

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Hi-Tech Manufacturers and Distributors: Configure the Desired Sales Experience to Create Growth
Hi-Tech Manufacturers and Distributors: Configure the Desired Sales Experience to Create Growth

In this ebook you would learn more about why it is so important to concentrate on the customer sales experi...

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4 Ways to Tackle B2B Technology Pricing in the Digital Economy
4 Ways to Tackle B2B Technology Pricing in the Digital Economy

Companies in the technology industry invest a lot of time creating B2B strategies, but results often fall s...

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