American Hotel Register Transforms Digital Commerce

American Hotel Register needed a technology partner to help price its non-contract business. One-size-fits-all pricing was inefficient for salespeople and unattractive to customers. With PROS, American Hotel Register can now dynamically deliver the most relevant prices to customers in a self-serve manner, improving both margins and the customer experience.

About the Speaker

Sarah Huster is the Director of Revenue Management at American Hotel Register Company, the premier supplier in hospitality for more than 150 years providing the broadest selection of quality products for hotels. Over the past 14 years, Sarah has led teams in sales operations, contract management and pricing. She leverages this experience to develop pricing strategy that increases operational efficiency and expands profitability.

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