Many air cargo carriers are facing the startling fact that their business plans are now irrelevant. Choosing to follow their current plans could be detrimental to their success, or even the survival of their businesses. The truth is, the way these companies engage, negotiate, and interact with freight forwarders has suddenly changed and will continue to change. The need for digital transformation has never been clearer.
In this eBook, we outline the three phases of business impact and the steps you can take to learn and adapt to buyer preferences and market shifts ahead of the competition.