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Forrester: Digital Ups the Stakes for B2B Sales Pros

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality interactions with sales pros. This report from Forrester explores how and why leading digital business pros are automating the order-taking process and digitally enabling sales reps for unified, full spectrum B2B commerce.

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