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Finding Hidden Revenue Growth in Your Customer Base

During the best of times, customer retention, upsell, and cross-sell are critical growth strategies for B2B organizations. In times of crisis, maintaining and growing your base becomes even more important. Today, sales organizations must manually search for signs of dissatisfaction that predict churn, but this is complex, time consuming, and takes time away from selling.

In this webinar, you’ll hear expert advice on how AI and machine learning allows sales teams to simply and rapidly uncover and pursue opportunities based on insights and analysis previously hidden in your customer data.  Gain insight into buyer and customer behaviors to optimize offerings and pricing and build a virtuous circle of customer retention and satisfaction.   

We also discuss: 

  • Customer retention, cross-sell, and upsell based on automated analysis of customer behaviors and buyer needs.
  • Leveraging data-driven, actionable insights to identify new opportunities and reduce churn.
  • Real world examples, key learnings, and practical advice on the benefits of customer analytics to sales.

Featured Speakers

Steve Silver
VP, Research Director, Sales Operations, Forrester SiriusDecisions.


Steve has more than 20 years of experience spanning sales operations, sales, product management, and engineering. Before SiriusDecisions (acquired by Forrester), Steve spent six years as director of channel sales and operations for the TAS Group, a sales methodology and software company that developed the Dealmaker software platform. He was responsible for the design, implementation, and management of the TAS Group’s worldwide channel partner program, which contributed approximately 40% of the company’s revenue.

Loretta Faluade
Solution Strategy Director at PROS


Loretta Faluade is a solution strategy director at PROS where she leads the development and execution of the go-to-market strategy for their sales transformation solutions. She is instrumental in helping organizations understand how to develop impactful digital transformation initiatives that transform the buying experiences for their customers.

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