Ignoring the Sales Experience is Bleeding Revenue for Manufacturers
Manufacturers are comfortable with improving designs and getting products to market quicker, but they tend not to tamper with the sales process. In an age where B2C buying expectations are carrying over in the B2B world and the customer’s buying experience is paramount, a cumbersome sales process can lead to lost deals – and lost revenue.
In this tip sheet, learn the top three things manufacturers need to do now to optimize the sales experience and help achieve their organic revenue growth objectives, including:
- Improving customer loyalty
- Removing deal complexity
- Eliminate internal deal negotiation