Lufthansa Modernizes Approach to Group Business to Drive Value

Dr. Stefan Trilling, Director of Implementation Management for Group Business for Lufthansa, recounts how his airline recognized shifts in market trends and partnered with PROS to modernize its group travel business. Lufthansa wanted to develop a real-time solution for its travel agent partners and produce automated offers. With PROS Group Sales Optimizer (GSO), Lufthansa not only provided a better experience for travel agents, but it also increased revenue from group bookings.

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